Faction makes high-quality skis that are progressive in their construction as well as in their use in freeride, freestyle and all-mountain skiing. Some of the best athletes in the world inform our product journey. We capture their stories to inspire fans with exciting content.
Faction exsist out of a group of independent skiers, artists, film-makers, engineers, partners, dreamers and doers that is so much more than the sum of its parts. They are united by a love for the mountains and the world’s finest tools of escape.
It started as a small rebellion. They were outcasts — an eclectic bunch of passionate skiers prototyping new ideas in the epic Alpine playground of Verbier, Switzerland. Snowboarding had unleashed the wildness of surf and skate culture into the mountains, while their beloved Alpine skiing was dominated by big brands that had lost touch with their fans, caught up in racing to the bottom and high-volume production.
The Faction Collective emerged as a creative force along with a handful of brands bringing the passionate innovation of freedom to skiing.
We are The Faction Collective.