Faction makes high-quality skis that are progressive in their construction as well as in their use in freeride, freestyle and all-mountain skiing.  Some of the best athletes in the world inform our product journey. We capture their stories to inspire fans with exciting content.

Faction exsist out of a group of independent skiers, artists, film-makers, engineers, partners, dreamers and doers that is so much more than the sum of its parts. They are united by a love for the mountains and the world’s finest tools of escape. 

It started as a small rebellion. They were outcasts — an eclectic bunch of passionate skiers prototyping new ideas in the epic Alpine playground of Verbier, Switzerland. Snowboarding had unleashed the wildness of surf and skate culture into the mountains, while their beloved Alpine skiing was dominated by big brands that had lost touch with their fans, caught up in racing to the bottom and high-volume production.

The Faction Collective emerged as a creative force along with a handful of brands bringing the passionate innovation of freedom to skiing.

We are The Faction Collective.

Faction is officially a Certified B Corporation, joining a collective of future-thinking, impact-driven brands who meet high standards for social and environmental performance, transparency and accountability.

They believe that quality is sustainability, which is why we strive to create durable products composed of materials that they source locally to their factories—avoiding significant transport emissions. It’s why they use material scraps from their skis and repurpose them so that they find their way back into their production. It’s why they harvest sustainable wood cores and use bio-resins. It’s why they produce their skis in a 100% renewable energy factory in Austria, cutting the carbon emissions of each ski by over 50%.

Read more about Faction's values.

The Pro Collective is more than just a discount club. It is a tight-knit community of mountain and outdoor industry professionals who rely on our premium products to excel in their line of work, day-in and day-out — whether they’re instructing, patrolling, or guiding. TPC members are proud to fly the Faction flag. They recommend Faction as their brand of choice to their pro peers, to clients and by extension to fans, thus strengthening the entire eco-system of The Faction Collective.

To be eligible to join The Pro Collective, you must actively be working in one of the following roles:

Ski Instructors
Mountain Guides
Resort Patrollers
Team/Club Coaches
Search & Rescue
Outdoor Industry Professionals

Sign up for the Pro Collective here