Ride Concepts was established in the year 2018 at the foot of Lake Tahoe by Brandon Dodd as a result of his inability to find a quality shoe that fit the small feet of his 8-year-old son Noah.
While he was waiting in line for the next lift ride up at the bottom of British Columbia’s massive bike park, Brandon realised that there weren’t any particularly good options for women’s feet either. None that had a custom fit for women’s feet, which also included full protection, a sole that provides a tough grip on the pedals, an EVA sole that absorbs shock as well as it provides good support and a fully sewn tongue that keeps dirt, mud, and peoples out.
In conclusion, he thought about all the shoes he has used until they delaminated or fell apart - He believed that this could be done significantly better. This was the birth of the brand Ride Concepts, which offers quality shoes with their own fit for men, women, and children. They offer designs for both clip- and clip-less pedals which can be used in bike parks, mountain biking, or simply for commuting to-and-from work.